Flower Delivery Wanstead Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Wanstead collects, uses, stores, and safeguards your personal data whenever you place an order with us from Wanstead or the surrounding districts. Committed to transparency and compliance with the EU General Data Protection Regulation (GDPR), we ensure your privacy rights are protected every step of the way. Please read this policy carefully to understand how your data is handled.

Who This Policy Applies To

This Privacy Policy applies to all customers placing orders with Flower Delivery Wanstead for delivery within Wanstead and nearby areas. By using our flower delivery services, you agree to the terms outlined in this policy.

What Data We Collect

We collect only the data necessary to process your flower delivery orders, including:

• Identity Data: Name and, when required, title.
• Contact Data: Delivery address, billing address, and phone number.
• Order Details: Item(s) ordered, delivery preferences, and special instructions.
• Payment Information: Transaction details (note: payment card information is processed by secure third-party payment processors and is not stored by Flower Delivery Wanstead).
• Communication Data: Records of our correspondence, including enquiries and customer service communications.
• Technical Data: IP address and information about devices used to access our website, collected through analytical cookies to help improve our services.

Lawful Basis for Processing Your Data

We process your personal data under the following lawful bases, as prescribed by GDPR:

• Contractual Necessity: We require your data to fulfill our contract with you—namely, to accept, process, and deliver your flower orders.
• Legitimate Interest: Some data may be processed to improve the efficiency and quality of our services or prevent fraud, provided such processing does not override your rights and freedoms.
• Legal Obligation: Certain information may be retained to comply with legal or regulatory requirements, such as tax records.
• Consent: Where necessary, we will obtain your explicit consent for specific uses of your data (for example, marketing communications). You may withdraw your consent at any time.

How and Why We Use Your Data

We use your data for the following purposes:

• To process and deliver your flower orders.
• To communicate with you regarding order details or customer support.
• To improve, test, and monitor the quality of our services.
• To meet legal and regulatory requirements.
• If consented to, to keep you informed about our products, offers, and updates (you may opt out at any time).

How Long We Retain Your Data

Personal data is retained only for as long as necessary for the purposes outlined in this policy:

• Order records and contact details are kept for up to 7 years to comply with tax and accounting obligations.
• Communication records are retained for up to 2 years after the resolution of the enquiry or issue.
• Technical data and analytics are stored for up to 24 months to support service improvement.
• If you have given consent for marketing, your contact information will be retained until you opt out or withdraw your consent.

After these periods, your data will be securely deleted or anonymised.

Processors and Data Sharing

Flower Delivery Wanstead may share your data with trusted third-party service providers that help us deliver our services. These may include:

• Payment Processors: For secure transaction handling (e.g., card payment gateways).
• IT and System Providers: To host our website and maintain security.
• Delivery Partners: To assist with flower delivery logistics.

All processors work under strict contractual obligations to protect your personal data and may not process it for purposes other than those specified by Flower Delivery Wanstead. We do not sell your data to third parties or share it with organisations for their own marketing purposes.

International Data Transfers

Your data is normally processed and stored within the UK or European Economic Area (EEA). If any data processing occurs outside of these areas, we ensure that the destination has equivalent safeguarding measures to guarantee your rights under the GDPR.

How We Protect Your Data

Your personal information is safeguarded using appropriate physical, technical, and administrative security measures to prevent loss, misuse, or unauthorised access. Our website uses encryption technologies (such as SSL/TLS) to protect your data during transmission.

Your Rights Under GDPR

You have several rights under the GDPR regarding your personal data:

• Access: The right to request access to your personal data and obtain information about its use.
• Rectification: The right to correct inaccurate or incomplete data we hold about you.
• Erasure: The right to request deletion of your data when it is no longer needed or if you withdraw consent.
• Restriction: The right to request that we limit the processing of your data under certain circumstances.
• Objection: The right to object to particular uses of your data, such as processing based on legitimate interests.
• Portability: The right to receive your data in a structured, commonly used format and to have it transferred to another provider where technically feasible.
• Withdraw Consent: Where processing is based on your consent, you have the right to withdraw this at any time.
• Right to Lodge a Complaint: If you believe your data protection rights have been breached, you have the right to lodge a complaint with the relevant supervisory authority.

Policy Updates

We periodically review and update this Privacy Policy to reflect changes in our practices or legal requirements. We encourage you to check this page regularly to remain informed about how we protect your data.

Contact and Further Information

If you would like to exercise any of your rights, have questions, or require more information regarding this Privacy Policy or how Flower Delivery Wanstead processes your data, please contact us through our official channels as provided on our website.